Rachel Gummo’s Portfolio
Hi, I'm Rachel Gummo — welcome to my creative portfolio!
I’m a marketing strategist and content creator with over 8 years of experience turning ideas into impact. Whether it's crafting compelling copy, leading digital campaigns, or collaborating across departments to tell brand stories that move people—I believe in marketing that matters.
From faith-based nonprofits to fast-paced for-profit teams, my work has spanned digital content, social media, video, email, paid ads, and storytelling that connects. I’ve had the privilege of leading content strategies for audiences of 2.5M+, mentoring future marketers as a college professor, and partnering with passionate teams to create high-performing campaigns rooted in purpose.
Faith is my foundation, creativity is my toolkit, and strategy is my superpower. Take a scroll through my work (Non-Profit Marketing and Creatives & Socials)—you’ll find a blend of heart, hustle, and a whole lot of thoughtful storytelling.
Let’s make something meaningful together.
Marketing for a purpose isn’t about selling—it’s about serving. When faith leads the message, every campaign becomes a chance to love louder, give greater, and reflect the heart of God.
Web and Content Creation
I’m passionate about using web and content creation to tell stories that inspire, inform, and drive meaningful engagement. There’s something powerful about turning ideas into digital experiences that connect with people—whether through compelling copy, sleek web design, or integrated campaigns. I love blending creativity with strategy to craft content that not only looks great but also serves a clear purpose. At the heart of it all is a desire to create with intention and impact.
Design plays a key role in how a message is received, and I enjoy creating visuals that are clean, inviting, and aligned with brand identity. Social media, in particular, excites me because it’s where creativity meets real-time connection. It offers an incredible opportunity to build community, spark conversations, and drive action through dynamic storytelling and visual content. From reels and stories to full campaign launches, I’m always exploring fresh, strategic ways to make content stand out in the scroll.
Marketing Strategy
Marketing strategy is the intentional roadmap behind every successful campaign—it’s about more than just creating content; it’s about knowing why you’re creating it, who you’re speaking to, and how you’ll measure success. A strong strategy aligns brand goals with audience needs, using data and insights to guide messaging, platform choice, timing, and tone. It’s a mix of creativity and critical thinking: identifying opportunities, setting clear objectives, crafting compelling narratives, and optimizing performance through testing and analysis.
In my work, strategy means diving into performance metrics, understanding customer behavior, and building multi-platform campaigns that don’t just look good—they generate results. Whether launching a lead-generation initiative, building out an email journey, or creating integrated digital content, every piece is designed to serve a larger purpose, support organizational goals, and move people to action.
Non-Profit Creative & Fundraising
I have a deep passion for non-profit, faith-based marketing and fundraising because it allows me to combine purpose with creativity in the most meaningful way. There’s something incredibly fulfilling about using my skills to advance causes that bring hope, healing, and practical help to those who need it most. Whether it's crafting heartfelt messaging, leading donor campaigns, or developing digital strategies that amplify impact, I’m driven by the opportunity to connect people with a mission greater than themselves. My faith fuels my work, and I see every campaign as a chance to reflect God’s love through storytelling, service, and generosity.